What if you could accurately predict whether your next Facebook campaign would be profitable?
Many people jump into advertising on Facebook without thinking about the most important numbers. It’s all very good and well having a low CPC but if that’s not going to turn into profit – what’s the point?
There are countless ‘recommended’ plugin posts available online and the majority of which are SHIT!
Sorry to be so blunt but I get so frustrated when I hear of the new ‘must have plugin’ and it turns out to be a pile of dog excrement that seems to have been constructed by a 6 year old.
As I am sure you are aware a big part of a successful marketing campaign is testing! Without testing you will never know how much better your stats could be – which directly correlates to how much money you could be making.
For example: I had a UK based web page selling a Tablet pc using an orange ‘add to basket’ button on the left hand side of the page that converted at 1.4% and decided to move the ‘add to basket’ button to the right hand side and change the button colour to green – my conversion rate increased to 1.9%
Pinterest Has Just Announced Ads Will Be Arriving
Ben Silbermann, Pinterest co-founder announced today that they will be experimenting with an advertising platform in the form of ‘promoted pins’. It was only a matter of time before the board would look to monetize the rapidly growing social giant, and that time has arrived!
As much as I love paid traffic such as pay per click ads on Google or Facebook, free traffic play a big role in most of my online businesses.
It is also often crucial for people just starting out or those who do not have buckets of capital to invest….
Please remember although ‘free traffic’ does not have any monetary requirements it still takes up your time and if you don’t put a price on your time I would call you a fool!
Firstly let me say I don’t have kids yet, I’m only 23. Butttt I am talking collectively about the children of today and the future. Also I’m sure many of you reading this do have kids!
“Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.” Victor Kiam
I thought I would put together a little introduction to making your first dollar online or just getting some bread and butter in that will allow you to work towards your bigger goals. Don’t get me wrong there are a million and one ways to make money on the internet – many of which are discussed on this blog so make sure to look around!
Have you ever thought about what it actually takes to make a million dollars online in the realm of marketing?
If the answer is no I suggest you sit down for 10 minutes and have a think about how it is achievable, below I’m going to run through 2 scenarios: Continue reading
Life is good.
I have had an urge to explore since I can remember – there is something about the unknown that is just so intriguing and mystical! Around 5 months ago a good friend of mine Jake and I decided to see a bit more of the world and because we both make our money online – it really doesn’t matter where we are in the world as long as we have an internet connection.
I’m currently writing this from a small cafe overlooking the harbour in La Rochelle, France. The sun is beaming down and I am thoroughly pleased with our decision to travel!
I know the title sounds like BS but I promise you this is true and very real.
Over the last week I have been setting up different campaigns for my e-commerce website as we recently got the green light to trade again, read about that here. Anyway… whilst doing this and working on my affiliate marketing at the same time I was thinking of ways to synergise these 2 very different business models.
Well I thought of a way to utilise a great marketing method that I use everyday in my retail business and tweak it for the affiliate model… I’m not going to spoil the build up just yet so I’ll stop here.
You have probably heard that on average, a person needs to see a brand / product 7 times before they are ready to make a decision. If not check out this article.
Taking this into consideration, if you think about driving traffic to your squeeze page – people are only getting one opportunity to make a decision about entering their details. If you have a well performing landing page with a congruent message you can usually expect between 30 and 50% to do this on the first exposure. But how about the other 50 – 70%? That’s a huge amount of traffic to waste and if we think about the rule of 7, maybe the majority of people (50 – 70%) need to see your message/brand/offer more than once before they make a decision?